ISSN: 2782-893X
eISSN: 2799-0664
ISSN: 2782- 893X
Growing numbers of businesses were established but only few succeeded. Although several researches were conducted, but still factors influencing business sustainability remained unclarified. Researches focus on investigating on factors behind business sustainability. However, demographic profile of the owners were not considered. Thus, this research aim to identify the factors that best indicate sustainability and assess its relationship to demographic profile of participants (i.e. age, gender and educational attainment). Respondents were randomly chosen from DTI’s (DIPOLOG) List of businesses registered in year 2013-2015. A 50-item questionnaires are distributed through google forms. Results revealed that age and educational attainment excluding gender is associated to business sustainability. Ages 41-50 and owners with college degree tend to succeed in business, acquiring higher levels of economic and environmental performance as well as brand image. In addition, results showed that environmental performance and brand image have a strong relationship with economic performance while, social performance has a moderate relationship with economic performance. This implies that business sustainability and factors mentioned are correlated. One-way ANOVA analysis showed that age and educational attainment has a significant influence to effectiveness and efficiency of the business. Thus, this study suggest that before venturing to a business, it is significant to determine the capability in running a business through assessing the age and educational attainment.