ISSN: 2782-893X
eISSN: 2799-0664
ISSN: 2782- 893X
— The study used the quantitative research method in the analysis of the users’ satisfaction towards mobile commerce in the Division of Mabalacat City for the school year 2023-2024. The main data gathering instrument was a descriptive survey tool used to assess the mobile commerce users’ satisfaction level among the Senior High School – ABM Strand students. The respondents were given a modified Mobile Commerce Users’ Satisfaction Survey consist of 20-item questions to be given as a tool. The main sources of data are the 120 randomly selected senior high school students from the Division of Mabalacat particularly enrolled in the ABM strand. Results have shown that: On perceived usefulness, the respondents used mobile commerce as a platform to easily buy goods and services they needed as it gained a 5.00 mean. Likewise, they were very much satisfied with its use for vlogging, affiliate marketing, online tutorial, etc. (M=4.80), the least mean received 3.65 on using mobile commerce for shopping and banking purposes, and another result yielded 4.32 as means in using m-commerce to link with business partners and do their operations through online transactions. On the perceived ease of use, the respondents were believed to have used mobile commerce as the easiest way to transact business and communication as it yielded 5.00 means as supported by the average means of 4.772 described as Very Much Satisfied in terms of the perceived ease of use among the respondents, interacting with others was Very Much Satisfied having 4.86 as means and Very Satisfied in doing things easily online (M=4.00). On the perceived playfulness or “flexibility” of use, it can be gleamed from the results that the respondents were Very Much Satisfied (M=4.578). The respondents yielded Very Much Satisfied (M=4.60) in terms of their overall satisfaction in using mobile commerce applications and the gained average means of 4.274 as very satisfied in terms of their perceived use of mobile commerce were found. Having the overall satisfaction level at 4.556 described as Very Much Satisfied, the user’s satisfaction level showed significant relationship with the perceived ease of use, playfulness and overall experiences of the Senior High School – Accountancy and Business Management (ABM) Strand students as the regression estimate at 0.280 which permits a 0.0007 P-value affirming significance at 0.05 level. The study recommended that the Senior High School – Accountancy and Business Management Strand students must be exposed to various business platforms in order for them to be adept with the changing trends of business in the online communities and the crafting of a localized school immersion plan to appropriately address learning needs, developmentally correct learning resources and community-based teaching approaches. Keywords — mobile commerce, satisfaction, accountancy, business and management health