ISSN: 2782-893X
eISSN: 2799-0664
ISSN: 2782- 893X
Business leaders use online marketing to engage with customers and the community.
This quantitative study aimed to explore business leaders’ strategies to implement online marketing
for sales optimization. Data were collected from 30 small business owners from food and beverage
industries who successfully used strategies to implement online marketing in Urdaneta City.
The theoretical framework for this study was Social Network Theory and Roger’s diffusion of
innovation theory. Data collection techniques and sources were questionnaire-checklist and faceto-face interviews.
Business executives in the food and beverage sectors that wish to boost revenue, stay competitive,
overcome online marketing obstacles, and enhance communication by integrating new
technologies may choose to follow the techniques recommended in this study. The implications
for good social change include the ability of small business owners to improve income while
creating additional job possibilities for employees, their families, and the community.