ISSN: 2782-893X
eISSN: 2799-0664
ISSN: 2782- 893X
The study aimed to determine the level of implementation of online guidance and counseling services among university students and their experiences on receiving online counseling services from academic guidance counselors towards the development of an innovative guidance and counseling strategic development framework in the University of Makati. The respondents of the study were 2562 students from the University of Makati and were selected using stratified random sampling. The research instruments that were utilized for the quantitative part are standard survey questionnaires adopted from NACADA (2017) and Teh et al. (2014). For the qualitative part, a focus group discussion facilitated by an interview guide adopted from Fernandez (2021) was used to capture the experiences of university students on receiving online guidance and counseling services. Data were analyzed using percentage, weighted mean, One Way Analysis of Variance, and thematic analysis. Findings revealed that in terms of age, the majority of the students are under 21 – 22 years old or at the age of starting adulthood which is crucial for decisionmaking. The implementation of innovative guidance and counseling strategic development framework in higher education provides opportunities for students to develop themselves, improve academic achievements, and prepare to achieve their careers in the future as well as to counter the various issues and challenges in the implementation of online guidance and counseling services.