ISSN: 2782-893X
eISSN: 2799-0664
ISSN: 2782- 893X
—— Abstract — This research study aims to explore the role of reading as valued by Filipino secondary students and its impact on various aspects of their lives. The study investigates the attitudes, preferences, and motivations of Filipino secondary students towards reading in order to shed light on the significance of reading in their educational journey and beyond. The study utilizes a qualitative research design, specifically a case study approach, to gather data from Filipino secondary learners in different schools and divisions in Pangasinan. The data collection tools include observation and semi-structured interviews. Purposeful sampling is employed to select information-rich cases for the study. The findings of the study indicate that while Filipino secondary students recognize the importance of reading, they often engage in reading activities only when necessary or when encountering unfamiliar words. The internet has become a more convenient source of information for them. However, the students acknowledge that reading plays a crucial role in knowledge transfer, personal growth, and academic success. They also perceive reading as a means of characterbuilding, as it expands their horizons, enhances cognitive abilities, and fosters empathy and curiosity. Based on the conclusions, the study recommends that teachers promote a reading culture in the classroom and encourage students to develop a love for reading. This research contributes to the understanding of the significance of reading in the lives of Filipino secondary students and provides implications for educational institutions, teachers, and policymakers in cultivating a reading culture that nurtures a love for reading among Filipino students. Keywords — Reading Values, Attitudes, Critical Thinking, Love For Reading, And Reading Culture