ISSN: 2782-893X
eISSN: 2799-0664
ISSN: 2782- 893X
— This study sought to analyzed the factors influencing online purchasing behavior among high-effort consumers with a specific focus on understanding the impact of product quality, word-of-mouth recommendations, detailed product information, and the overall online shopping experience. The objective is to identify key patterns and preferences within these demographics, enabling businesses to tailor their strategies effectively and enhance customer satisfaction and loyalty in the online retail market. The study utilized a quantitative research design employing a descriptive-survey approach. Respondents are aged between 25 and 65, were surveyed using a checklist questionnaire designed on Google Forms. The questionnaires were distributed to participants through social media and emails. The study employed statistical tools such as frequency counts and average weighted means for analysis. Result shows that majority of the consumers in high effort category exhibit distinct preferences and behaviors in their online purchasing decisions. Specifically, consumers in this category tend to prioritize products with high specifications and often conduct thorough research before making a purchase. They rely heavily on authentic marketing videos and customer reviews during their information search and consider factors such as quality, popularity of the brand, and return/refund policies when evaluating products. The identified key challenges faced by consumers in the high-effort category are issues related to product quality and unsatisfactory return/refund policies. Additionally, the study highlighted the importance of low-cost, high-quality products and emphasized consumers’ preference for businesses offering free shipping and favorable return/refund policies. Based on the research findings, online businesses targeting high-effort consumers should focus on specific strategies; including encouragement thru positive word-of-mouth recommendations as it significantly impact purchasing decisions. Prioritizing product quality and providing detailed, accurate information enhances customer trust. Strengthening the online shopping experience through user-friendly interfaces and prompt customer support is crucial. Tailoring strategies to meet the unique needs of high-effort clients ensures a seamless and satisfying shopping journey. These strategies, rooted in the study’s insights, are essential for businesses aiming to engage effectively with discerning online consumers. Keywords — Online Shopping, Consumer Behavior, Online Buying Behaviour, High Category Clients